General Data Protection Regulation


1. Introduction
1.1 RESCUE SERVICES RUTLAND is committed to protecting your personal information and complying with all applicable legislation in relation to data protection. This policy describes how we collect, use and disclose your personal information.
1.2 This policy applies to any personal information about you that you provide to Rescue Services Rutland or which is provided to Rescue Services Rutland by third parties.
1.3 The data controller in respect of personal information processed under this policy is Rescue Services Rutland (a soul trader) who’s office is at 4 Normanton Cottages, Empingham Road, Normanton, Rutland, LE15 8RW.
1.4 We have a Compliance Officer (Mr Chris Gwilliam) who you can contact on 01780-460128 or via email to should you have any comments or queries in relation to this policy or Rescue Services Rutland’s use of your personal information.
1.5 By using our website you consent to our terms of this policy.
1.6 In this policy, "we", "us" and "our" refer to Rescue Services Rutland.
1.7 We comply with the Data Protection Act 1998.

2. Why do we collect personal information about you? 
2.1 Rescue Services Rutland collects personal information about you to provide you with our products and services and to improve and develop these for the future. What Personal Information do we collect?
2.2 Rescue Services Rutland collects the following types of personal information from you (list not exhaustive):
(a) Name
(b) Date of Birth
(c) Address
(d) Medical history
(e) Contact details such as email address and telephone numbers
(f) Doctors details
(g) Identifiers assigned to your computer or other internet connected device including your Internet Protocol (IP) address.

3. How do we receive personal information about you? 
3.1 Rescue Services Rutland receives personal information about you:
(a)    When you contact us directly, visit our website (, online chat, or use our social media channels, whether to apply for one of our products or services or to make an inquiry or other request. Our site may contain links to other websites. Please note that we are not responsible for the privacy practices of such other websites and advise you to read the privacy statements of each website you visit which collects personal data. Please be aware that communications over the internet, such as emails, are not secure unless they are encrypted. We do not accept any responsibility for any unauthorised access or loss of personal data beyond our control.
(b)    From our carefully selected business partners who provide products and services.

4. How do we use Personal Information about you? 
4.1 Rescue Services Rutland may use your personal information for the following purposes:
(a) To verify your identity and to identify you when you contact us.
(b) As a precursor to entering into or fulfilling a contractual obligation.
(c) To help to prevent fraud and money laundering.
(d) To help administer, and contact you about improved administration of, any accounts, services and products we have provided before, or provide now or in the future.
(e) Recover debts that you owe and trace your whereabouts.
(f) To carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical information using data provided by you.
(g) To carry out statistical analysis to help with decisions about account management.
(h) To contact you for marketing purposes relating to products and services that we think will be of potential interest to you.
4.2 Any personal data provided to third parties for the purpose of financing will be processed in accordance with their Privacy Policy. Please refer to the Privacy Policy of the financial organisation for details on how your personal data is processed.

5. The lawful grounds that will be relied upon when your personal information is used
5.1 There are different lawful grounds that we rely on to use your personal information and we will collect and use your personal information in the following situations:
(a) Where our use of your personal information is necessary to perform a contract or contracts that you are a party to, or to take steps that you request before entering into a contract.  These contracts could include the conditions on which you enter a competition or agreements you enter into for service products, for example;
(b) Where our use of your personal information is within our legitimate interests or the legitimate interests of the organisation with which we have shared your personal information and we have made sure that your personal information, and your rights in relation to that information, are protected.  For example, we may rely on this legal ground if we use your personal information to: understand and improve our products, services and/or business or marketing strategies; for research purposes; to manage and improve our relationship with you and for administrative purposes; to help find out what information, products and services are most likely to interest you and to send or show you information, offers, and online advertisements for these products or services; to personalise your experience of our products and services; to ensure that our products and services are delivered and used in accordance with the law and the terms and conditions that apply to them; and where necessary to protect or defend our or another's rights or property, or to detect, prevent, or otherwise address fraud, security, safety or privacy issues;
(c) Where we believe it is necessary to use your personal information to comply with a legal or regulatory obligation;
(d) In limited circumstances where we believe it is necessary to protect someone's safety or vital interests;
(e) In certain circumstances, we may need to use your personal information for purposes which are in the public interest; and
(f) Where we have your consent.  We will rely on your consent to, for example, to use your personal information for marketing to you by email and text message.  Where we rely on consent to use your personal information, you have the right to withdraw that consent at any time. Please see the 'Your rights' section of this notice for more details.

6. Who do we provide this personal information to? 
6.1 Rescue Services Rutland will provide your personal information to:
(a) Affiliated manufacturers if you are acquiring or are interested in acquiring their products.
(b) Marketing providers.
(c) Third party debt collection agencies, insolvency practitioners and legal advisors.
(d) Our service providers who perform services on our behalf, such as banking services and data management firms.

(e) Other Medical Care Providers.    
6.2 This Privacy Policy only applies to the collection and use of your personal data provided to us and not to personal data you may provide directly to third parties. Any third parties will have their own policies in respect of processing personal data you provide to them and/or your personal data that we may disclose to them in accordance with this Privacy Policy.

7. Where we store your information
7.1 All personal information we have about you is stored securely operated by Rescue Services Rutland or its third-party service providers.

8. How long will we keep personal information about you? 
8.1 Rescue Services Rutland will keep a copy of your personal information for as long as we have a contractual relationship with you, or from the point of a vehicle or product purchase, and for a period of 3 years thereafter. For personal information which is not linked to a vehicle purchase we will keep this for a period of 3 years from the date of the record.
8.2 We may keep your data for longer periods if we cannot delete it for legal, regulatory or technical reasons. Maintaining your personal information for these periods allows us to keep accurate records for our legal obligations and to handle any future complaints.

9. Data Transfers 
9.1 Whenever Rescue Services Rutland transfers your data outside the European Economic Area (EEA) we impose contractual obligations on the recipients of that information to protect it to the standard required in the EEA.
9.2 You have a right at any time to opt-out or withdraw consent of receiving marketing from us and/or to amend the delivery method we use. We will only use your personal information to send you marketing messages if we have either your consent or a ‘legitimate interest’. That is when we have a business or commercial reason to use your information. It must not unfairly go against what is right and best for you.
9.3 To manage your rights and delivery preferences please follow the instructions in our marketing communications, inquiry forms or write to us at:
Post: Rescue Services Rutland, 4 Normanton Cottages, Empingham Road, Normanton, Rutland, LE15 8RW. Email:

9.4 You can exercise any of these rights at any time by contacting us contacting our Compliance Officer using the contact details provided above.
9.5 If you are concerned or have questions about how Rescue Services Rutland handles your personal data please contact us and we will do our best to assist you. Please note that you have the right to lodge a complaint with the UK Information Commissioner’s Office (or any other appropriate supervisory authority), which may be accessed through the following link

10. Other important terms 
10.1 If a court finds part of this Privacy Policy illegal or invalid, the rest will continue in force. Each of the Conditions, and each paragraph of each Condition, operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining parts will remain in full force and effect. If we do not insist immediately that you do anything you are required to do under this Privacy Policy, or if we delay in taking steps against you in respect of your breaching this Privacy Policy, that will not mean that you do not have to do those things and it will not prevent us from taking action against you at a later date.

11. Governing law and jurisdiction 
11.1 This Privacy Policy and any dispute or claim arising out of or in connection with it or its subject matter will be governed by and construed in accordance with the laws of England and Wales. The parties irrevocably agree that the courts of England will have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this Privacy Policy or its subject matter.

12. Changes to our privacy policy
12.1 Rescue Services Rutland reserve the right to revise this privacy policy or any part of it from time to time. Please check back frequently to see any updates or changes to our privacy policy.


Inception Date: 8th August 2019
Review Date: 31st December 2022